MI.Business.Console

for Promomed

Update: 23.04.2024

Last week: 15 week 2024 (08.04.2024 - 15.04.2024)

Last full month: March 2024

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BRAND PORTFOLIO PERFORMANCE

One-pager

Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO
WoW	8 357	-1.0%	11.2%	0.5	18 490 923	-2.2%	9.4%	0.3	-5.0%
MoM	34 128	17.0%	10.5%	-0.5	76 805 654	16.8%	9.0%	-0.6	23.0%
YTD	107 044	22.4%	10.9%	2.2	240 175 495	52.9%	9.3%	2.1	-2.5%
MAT	360 432	32.0%	9.7%	1.7	739 903 274	47.7%	8.3%	1.4	9.4%
BRAINMAX
WoW	1 171	1.2%	100.0%	0	4 159 472	0.8%	100.0%	0	1.2%
MoM	4 695	18.9%	100.0%	0	17 055 157	18.5%	100.0%	0	21.5%
YTD	15 254	55.6%	100.0%	0	54 921 593	65.8%	100.0%	0	55.6%
MAT	52 103	160.7%	100.0%	NA	182 797 872	177.4%	100.0%	NA	NA
GOLDLINE PLUS
WoW	17 637	-6.3%	44.8%	-0.9	56 648 818	-3.1%	36.6%	-0.2	-4.5%
MoM	80 084	17.2%	44.7%	0.9	251 582 555	15.7%	36.1%	0.2	14.8%
YTD	251 868	1.0%	44.2%	2	804 201 198	6.8%	36.1%	-2.3	-3.5%
MAT	871 587	17.8%	45.5%	2.1	2 742 886 222	26.7%	38.9%	0.6	12.4%
MIGRENIUM
WoW	14 080	-7.3%	0.6%	0	4 431 179	-5.7%	0.8%	0	-0.6%
MoM	52 817	-0.4%	0.5%	0	16 070 490	6.5%	0.7%	0	8.6%
YTD	184 914	0.6%	0.5%	-0.1	53 383 974	61.3%	0.7%	0.1	19.9%
MAT	642 645	8.4%	0.5%	0	142 945 810	32.9%	0.5%	0	16.3%
MODELAX-N
WoW	32 469	-2.1%	25.3%	0.5	13 936 442	-0.0%	16.4%	0.5	-4.2%
MoM	164 685	26.9%	27.3%	4.3	68 795 771	29.7%	17.5%	3.3	6.8%
YTD	479 643	58.9%	23.7%	6	196 995 654	106.5%	14.8%	4.7	18.9%
MAT	1 345 834	107.8%	20.4%	8.2	484 412 721	128.2%	11.8%	4.8	24.7%
REDUXIN
WoW	13 002	-2.0%	33.0%	0.8	71 497 984	-2.7%	46.1%	-0.1	-4.5%
MoM	58 968	14.9%	32.9%	0	324 783 811	17.2%	46.6%	0.9	14.8%
YTD	189 067	-8.6%	33.2%	-1.9	1 031 621 601	22.8%	46.4%	3.4	-3.5%
MAT	619 955	1.8%	32.4%	-3.4	3 064 486 572	21.8%	43.5%	-1	12.4%
REDUXIN FORTE
WoW	3 370	-3.9%	8.6%	0.1	14 323 433	-3.5%	9.2%	-0.1	-4.5%
MoM	15 469	9.3%	8.6%	-0.4	66 626 856	4.4%	9.6%	-1	14.8%
YTD	49 483	5.3%	8.7%	0.7	216 581 106	24.0%	9.7%	0.8	-3.5%
MAT	168 493	28.3%	8.8%	1.1	695 431 991	39.9%	9.9%	1.1	12.4%
SALVISAR
WoW	14 429	20.3%	1.8%	0.3	6 032 552	27.6%	1.7%	0.3	1.5%
MoM	51 767	46.5%	1.5%	0.4	20 518 388	55.8%	1.4%	0.4	8.3%
YTD	147 334	-10.0%	1.3%	-0.2	56 185 586	6.6%	1.1%	-0.2	6.3%
MAT	482 044	-19.9%	1.2%	-0.4	167 215 549	-18.4%	1.0%	-0.4	8.0%

---

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	107 044	22.4%	10.9%	2.2	240 175 495	52.9%	9.3%	2.1	-2.5%
BRAINMAX	15 254	55.6%	100.0%	0	54 921 593	65.8%	100.0%	0	55.6%
GOLDLINE PLUS	251 868	1.0%	44.2%	2	804 201 198	6.8%	36.1%	-2.3	-3.5%
MIGRENIUM	184 914	0.6%	0.5%	-0.1	53 383 974	61.3%	0.7%	0.1	19.9%
MODELAX-N	479 643	58.9%	23.7%	6	196 995 654	106.5%	14.8%	4.7	18.9%
REDUXIN CAPS	189 067	-8.6%	33.2%	-1.9	1 031 621 601	22.8%	46.4%	3.4	-3.5%
REDUXIN FORTE	49 483	5.3%	8.7%	0.7	216 581 106	24.0%	9.7%	0.8	-3.5%
SALVISAR	147 334	-10.0%	1.3%	-0.2	56 185 586	6.6%	1.1%	-0.2	6.3%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	360 432	32.0%	9.7%	1.7	739 903 274	47.7%	8.3%	1.4	9.4%
BRAINMAX	52 103	160.7%	100.0%	NA	182 797 872	177.4%	100.0%	NA	NA
GOLDLINE PLUS	871 587	17.8%	45.5%	2.1	2 742 886 222	26.7%	38.9%	0.6	12.4%
MIGRENIUM	642 645	8.4%	0.5%	0	142 945 810	32.9%	0.5%	0	16.3%
MODELAX-N	1 345 834	107.8%	20.4%	8.2	484 412 721	128.2%	11.8%	4.8	24.7%
REDUXIN CAPS	619 955	1.8%	32.4%	-3.4	3 064 486 572	21.8%	43.5%	-1	12.4%
REDUXIN FORTE	168 493	28.3%	8.8%	1.1	695 431 991	39.9%	9.9%	1.1	12.4%
SALVISAR	482 044	-19.9%	1.2%	-0.4	167 215 549	-18.4%	1.0%	-0.4	8.0%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	8 357	-1.0%	11.2%	0.5	18 490 923	-2.2%	9.4%	0.3	-5.0%
BRAINMAX	1 171	1.2%	100.0%	0	4 159 472	0.8%	100.0%	0	1.2%
GOLDLINE PLUS	17 637	-6.3%	44.8%	-0.9	56 648 818	-3.1%	36.6%	-0.2	-4.5%
MIGRENIUM	14 080	-7.3%	0.6%	0	4 431 179	-5.7%	0.8%	0	-0.6%
MODELAX-N	32 469	-2.1%	25.3%	0.5	13 936 442	-0.0%	16.4%	0.5	-4.2%
REDUXIN CAPS	13 002	-2.0%	33.0%	0.8	71 497 984	-2.7%	46.1%	-0.1	-4.5%
REDUXIN FORTE	3 370	-3.9%	8.6%	0.1	14 323 433	-3.5%	9.2%	-0.1	-4.5%
SALVISAR	14 429	20.3%	1.8%	0.3	6 032 552	27.6%	1.7%	0.3	1.5%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
AMBENE BIO	34 128	17.0%	10.5%	-0.5	76 805 654	16.8%	9.0%	-0.6	23.0%
BRAINMAX	4 695	18.9%	100.0%	0	17 055 157	18.5%	100.0%	0	21.5%
GOLDLINE PLUS	80 084	17.2%	44.7%	0.9	251 582 555	15.7%	36.1%	0.2	14.8%
MIGRENIUM	52 817	-0.4%	0.5%	0	16 070 490	6.5%	0.7%	0	8.6%
MODELAX-N	164 685	26.9%	27.3%	4.3	68 795 771	29.7%	17.5%	3.3	6.8%
REDUXIN CAPS	58 968	14.9%	32.9%	0	324 783 811	17.2%	46.6%	0.9	14.8%
REDUXIN FORTE	15 469	9.3%	8.6%	-0.4	66 626 856	4.4%	9.6%	-1	14.8%
SALVISAR	51 767	46.5%	1.5%	0.4	20 518 388	55.8%	1.4%	0.4	8.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N

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VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

---

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

---

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

AMBENE BIO

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

---

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

---

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

MIGRENIUM

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

---

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

SALVISAR

---

VALUE & VOLUME DYNAMICS

VOLUME

---

VALUE

MS VOLUME

MS VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

---

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

---

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

---

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

REDUXIN FORTE

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

---

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

GOLDLINE PLUS

---

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

---

MS VALUE

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

---

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

---

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)

---

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

---

BRAINMAX

---

BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE

---

SKU VOLUME DYNAMICS

VOLUME MAT

---

VOLUME YTD

VOLUME WoW

VOLUME MoM

---

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

---

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

---

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

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REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

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