for Promomed

Update: 23.04.2024

Last week: 15 week 2024 (08.04.2024 - 15.04.2024)

Last full month: March 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO
WoW 8 357 -1.0% 11.2% 0.5 18 490 923 -2.2% 9.4% 0.3 -5.0%
MoM 34 128 17.0% 10.5% -0.5 76 805 654 16.8% 9.0% -0.6 23.0%
YTD 107 044 22.4% 10.9% 2.2 240 175 495 52.9% 9.3% 2.1 -2.5%
MAT 360 432 32.0% 9.7% 1.7 739 903 274 47.7% 8.3% 1.4 9.4%
BRAINMAX
WoW 1 171 1.2% 100.0% 0 4 159 472 0.8% 100.0% 0 1.2%
MoM 4 695 18.9% 100.0% 0 17 055 157 18.5% 100.0% 0 21.5%
YTD 15 254 55.6% 100.0% 0 54 921 593 65.8% 100.0% 0 55.6%
MAT 52 103 160.7% 100.0% NA 182 797 872 177.4% 100.0% NA NA
GOLDLINE PLUS
WoW 17 637 -6.3% 44.8% -0.9 56 648 818 -3.1% 36.6% -0.2 -4.5%
MoM 80 084 17.2% 44.7% 0.9 251 582 555 15.7% 36.1% 0.2 14.8%
YTD 251 868 1.0% 44.2% 2 804 201 198 6.8% 36.1% -2.3 -3.5%
MAT 871 587 17.8% 45.5% 2.1 2 742 886 222 26.7% 38.9% 0.6 12.4%
MIGRENIUM
WoW 14 080 -7.3% 0.6% 0 4 431 179 -5.7% 0.8% 0 -0.6%
MoM 52 817 -0.4% 0.5% 0 16 070 490 6.5% 0.7% 0 8.6%
YTD 184 914 0.6% 0.5% -0.1 53 383 974 61.3% 0.7% 0.1 19.9%
MAT 642 645 8.4% 0.5% 0 142 945 810 32.9% 0.5% 0 16.3%
MODELAX-N
WoW 32 469 -2.1% 25.3% 0.5 13 936 442 -0.0% 16.4% 0.5 -4.2%
MoM 164 685 26.9% 27.3% 4.3 68 795 771 29.7% 17.5% 3.3 6.8%
YTD 479 643 58.9% 23.7% 6 196 995 654 106.5% 14.8% 4.7 18.9%
MAT 1 345 834 107.8% 20.4% 8.2 484 412 721 128.2% 11.8% 4.8 24.7%
REDUXIN
WoW 13 002 -2.0% 33.0% 0.8 71 497 984 -2.7% 46.1% -0.1 -4.5%
MoM 58 968 14.9% 32.9% 0 324 783 811 17.2% 46.6% 0.9 14.8%
YTD 189 067 -8.6% 33.2% -1.9 1 031 621 601 22.8% 46.4% 3.4 -3.5%
MAT 619 955 1.8% 32.4% -3.4 3 064 486 572 21.8% 43.5% -1 12.4%
REDUXIN FORTE
WoW 3 370 -3.9% 8.6% 0.1 14 323 433 -3.5% 9.2% -0.1 -4.5%
MoM 15 469 9.3% 8.6% -0.4 66 626 856 4.4% 9.6% -1 14.8%
YTD 49 483 5.3% 8.7% 0.7 216 581 106 24.0% 9.7% 0.8 -3.5%
MAT 168 493 28.3% 8.8% 1.1 695 431 991 39.9% 9.9% 1.1 12.4%
SALVISAR
WoW 14 429 20.3% 1.8% 0.3 6 032 552 27.6% 1.7% 0.3 1.5%
MoM 51 767 46.5% 1.5% 0.4 20 518 388 55.8% 1.4% 0.4 8.3%
YTD 147 334 -10.0% 1.3% -0.2 56 185 586 6.6% 1.1% -0.2 6.3%
MAT 482 044 -19.9% 1.2% -0.4 167 215 549 -18.4% 1.0% -0.4 8.0%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 107 044 22.4% 10.9% 2.2 240 175 495 52.9% 9.3% 2.1 -2.5%
BRAINMAX 15 254 55.6% 100.0% 0 54 921 593 65.8% 100.0% 0 55.6%
GOLDLINE PLUS 251 868 1.0% 44.2% 2 804 201 198 6.8% 36.1% -2.3 -3.5%
MIGRENIUM 184 914 0.6% 0.5% -0.1 53 383 974 61.3% 0.7% 0.1 19.9%
MODELAX-N 479 643 58.9% 23.7% 6 196 995 654 106.5% 14.8% 4.7 18.9%
REDUXIN CAPS 189 067 -8.6% 33.2% -1.9 1 031 621 601 22.8% 46.4% 3.4 -3.5%
REDUXIN FORTE 49 483 5.3% 8.7% 0.7 216 581 106 24.0% 9.7% 0.8 -3.5%
SALVISAR 147 334 -10.0% 1.3% -0.2 56 185 586 6.6% 1.1% -0.2 6.3%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 360 432 32.0% 9.7% 1.7 739 903 274 47.7% 8.3% 1.4 9.4%
BRAINMAX 52 103 160.7% 100.0% NA 182 797 872 177.4% 100.0% NA NA
GOLDLINE PLUS 871 587 17.8% 45.5% 2.1 2 742 886 222 26.7% 38.9% 0.6 12.4%
MIGRENIUM 642 645 8.4% 0.5% 0 142 945 810 32.9% 0.5% 0 16.3%
MODELAX-N 1 345 834 107.8% 20.4% 8.2 484 412 721 128.2% 11.8% 4.8 24.7%
REDUXIN CAPS 619 955 1.8% 32.4% -3.4 3 064 486 572 21.8% 43.5% -1 12.4%
REDUXIN FORTE 168 493 28.3% 8.8% 1.1 695 431 991 39.9% 9.9% 1.1 12.4%
SALVISAR 482 044 -19.9% 1.2% -0.4 167 215 549 -18.4% 1.0% -0.4 8.0%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 8 357 -1.0% 11.2% 0.5 18 490 923 -2.2% 9.4% 0.3 -5.0%
BRAINMAX 1 171 1.2% 100.0% 0 4 159 472 0.8% 100.0% 0 1.2%
GOLDLINE PLUS 17 637 -6.3% 44.8% -0.9 56 648 818 -3.1% 36.6% -0.2 -4.5%
MIGRENIUM 14 080 -7.3% 0.6% 0 4 431 179 -5.7% 0.8% 0 -0.6%
MODELAX-N 32 469 -2.1% 25.3% 0.5 13 936 442 -0.0% 16.4% 0.5 -4.2%
REDUXIN CAPS 13 002 -2.0% 33.0% 0.8 71 497 984 -2.7% 46.1% -0.1 -4.5%
REDUXIN FORTE 3 370 -3.9% 8.6% 0.1 14 323 433 -3.5% 9.2% -0.1 -4.5%
SALVISAR 14 429 20.3% 1.8% 0.3 6 032 552 27.6% 1.7% 0.3 1.5%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
AMBENE BIO 34 128 17.0% 10.5% -0.5 76 805 654 16.8% 9.0% -0.6 23.0%
BRAINMAX 4 695 18.9% 100.0% 0 17 055 157 18.5% 100.0% 0 21.5%
GOLDLINE PLUS 80 084 17.2% 44.7% 0.9 251 582 555 15.7% 36.1% 0.2 14.8%
MIGRENIUM 52 817 -0.4% 0.5% 0 16 070 490 6.5% 0.7% 0 8.6%
MODELAX-N 164 685 26.9% 27.3% 4.3 68 795 771 29.7% 17.5% 3.3 6.8%
REDUXIN CAPS 58 968 14.9% 32.9% 0 324 783 811 17.2% 46.6% 0.9 14.8%
REDUXIN FORTE 15 469 9.3% 8.6% -0.4 66 626 856 4.4% 9.6% -1 14.8%
SALVISAR 51 767 46.5% 1.5% 0.4 20 518 388 55.8% 1.4% 0.4 8.3%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

MODELAX-N


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

TRPS vs SALES (weekly)

Total Sales

## [1] "MODELAX-N"

SKU #1

## [1] "MODELAX-N SOL RECTAL USE 5 ML #2"

SKU #2

## [1] "MODELAX-N SOL RECTAL USE 5 ML #4"

SKU #3

## [1] "MODELAX-N SOL RECTAL USE 5 ML #8"

MS OF COMPETITORS: LAXACTIVE DRUGS CATEGORY

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


AMBENE BIO


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

TRPS vs SALES (weekly)

Total Sales

## [1] "AMBENE BIO"

SKU #1

## [1] "AMBENE BIO SOL FOR INJ 1 ML #10"

SKU #2

## [1] "AMBENE BIO SOL FOR INJ 2 ML #5"

MS OF COMPETITORS: RX-CHONDROPROTECTORS (INJECTIONS)

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MIGRENIUM


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

TRPS vs SALES (weekly)

Total Sales

## [1] "MIGRENIUM"

SKU #1

## [1] "MIGRENIUM COATED TABLETS 65 MG+500 MG #20"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SALVISAR


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SALVISAR"

SKU #1

## [1] "SALVISAR UNGUENT FOR EXT USE 100 G #1"

SKU #2

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #1"

SKU #3

## [1] "SALVISAR UNGUENT FOR EXT USE 25 G #2"

SKU #4

## [1] "SALVISAR UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: PAIN PILLS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN CAPS"

SKU #1

## [1] "REDUXIN CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "REDUXIN CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "REDUXIN CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "REDUXIN CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "REDUXIN CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "REDUXIN CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "REDUXIN CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "REDUXIN CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


REDUXIN FORTE


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #5

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "REDUXIN FORTE"

SKU #1

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #30"

SKU #2

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #60"

SKU #3

## [1] "REDUXIN FORTE COATED TABLETS 850 MG+15 MG #90"

SKU #4

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #30"

SKU #5

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #60"

SKU #6

## [1] "REDUXIN FORTE TABS 850 MG + 10 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


GOLDLINE PLUS


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #5

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

WEEKLY DYNAMICS

Total Sales

## [1] "GOLDLINE PLUS"

SKU #1

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #10"

SKU #2

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #30"

SKU #3

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #60"

SKU #4

## [1] "GOLDLINE PLUS CAPS 10 MG+158,5 MG #90"

SKU #5

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #10"

SKU #6

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #30"

SKU #7

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #60"

SKU #8

## [1] "GOLDLINE PLUS CAPS 15 MG+153,5 MG #90"

MS OF COMPETITORS: WEIGHT LOSS MEDICINES

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


BRAINMAX


BRAND VALUE & VOLUME DYNAMICS

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

SALES (weekly)

Total Sales

## [1] "BRAINMAX"

SKU #1

## [1] "BRAINMAX CAPS 250 MG+250 MG #40"

SKU #2

## [1] "BRAINMAX CAPS 250 MG+250 MG #60"

SKU #3

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 2,5 ML #10"

SKU #4

## [1] "BRAINMAX SOL FOR INTRAVEN&INTRAMUSC INJ 100 MG/ML+100 MG/ML 5 ML #10"

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs